04 Dec 2019
Let’s face it! It’s the digital age and without modern marketing strategies, your facility could fall victim to REITs (Real Estate Investment Trusts) and big-box competitors in your area. With more than 3.7 billion email users worldwide, this is a market that you really should be targeting. For any self storage facility looking to grow their online presence, email marketing is a natural and highly-recommended strategy. By honing in with email campaigns, you can increase lead generation, conversions, and overall facility revenue. Find out the types of emails you can send, what makes a good email, and how to get started if your facility has never tried email marketing before.
When a potential tenant is checking out and gets cold feet or steps away from the computer and never completes the checkout process, what happens? With automated abandonment emails, you can set up a special offer or discount to automatically appear in their inbox after they’ve left your facility’s website. This encourages them to come back and finish the rental process, helping increase conversions and overall revenue.
Once you’re equipped with the tools to start sending emails, develop a process. Have another person look over mass emails before they go out to check for any grammar, spelling, or content issues you may have missed. It’s always better to have someone else look it over than have a mistake go out! As you develop a robust email marketing strategy, conversion rates, lead generation, and brand awareness should increase. Track analytics, and adjust email campaigns, lists, and frequency to make sure emails are converting into actual rentals.
