17 Oct 2022

Why You Need To Attend Self Storage Trade Shows

Jack Raistrick

Union Realtime

Self storage trade shows are a valuable resource for self storage businesses. Whether you are an owner, operator, or manager, trade shows allow you to network with other self storage professionals, learn about new products and services, stay up-to-date on industry trends and build your database. While trade shows can be an excellent investment of time and money, they are also great for team morale. This article will provide the benefits of attending self storage trade shows.

Networking

Self storage trade shows provide excellent networking opportunities. You will have the chance to meet other self storage professionals from all over the country and learn about their businesses; this is a great opportunity to make new contacts and build relationships that can benefit your business. It may be the first opportunity you get to meet someone you have only spoken to over the phone or email or a LinkedIn connection you have wanted to meet in person. You can also use trade shows as an opportunity to catch up with old friends and colleagues. After all, the self-storage industry is a tight-knit community.

Product Education

Self storage trade shows also offer an opportunity to learn about new products and services that can benefit your business. Many vendors provide trade show discounts, so it is a great time to stock up on supplies or future purchases. You can also learn about new technology that may be beneficial to your business. For example, you may have seen a product that interests you online; at a trade show, you will be able to speak to the company providing that product and ask questions and learn more about the functions and benefits of the product that they offer. This allows you to get an in-depth education on a product or service and make an informed decision about its suitability for your business.

Additionally, educational sessions on a range of subjects pertinent to the self storage market are provided during trade shows. Attending these talks lets you learn about new strategies to expand your business and remain current on industry trends. They can also offer helpful advice on enhancing your self storage facility's operations.

Team Building

In addition to the networking and educational opportunities that self storage trade shows offer, they are also great for team building. Attending trade shows can be a fun and rewarding experience for your team. It can be a great way to bond with your coworkers and learn more about them as people away from the desk. With so many businesses adopting a work-from-home model, trade shows can allow your team to get out of the office and enjoy some time together in an often more relaxed environment. Team morale is critical for any successful business, and trade shows can be a great way to boost morale and keep your team motivated.

Build Your Database

Building your database is a great opportunity at self storage trade shows. Business cards and contact information can be exchanged from the people you meet and used for upcoming marketing initiatives, such as delivering a weekly email to a list of customers who fit a particular demographic. You can keep in touch with your network through email marketing and inform them about the developments in your company, as well as any new services or products. The first step to a successful email marketing journey is collecting emails from interested people, which can be done at self storage trade shows!

Attending self storage trade shows is an excellent way to network, learn about new products and services, and stay up-to-date on industry trends. They are also great for team building and kick starting your email marketing initiative. If you are within the self storage industry, trade shows should be a part of your marketing strategy. And if you are attending a trade show, prepare in advance and plan to make the most of your time, and of course, make sure you and your team have fun!