Why Self-Storage is the Smartest Move in a Tough Economy

Join James McLean as he speaks with Jonathan Cutler about why now is the perfect time to invest in self-storage. Discover how this asset class offers control, high returns, and growth opportunities—even in challenging markets. Watch to learn why starting small and staying organized can lead to big wins in self-storage investments!

James: Hey everyone, this is James with Radius+. I'm joined today by Jonathan Cutler. So Jonathan, the great Warren Buffett says, when everyone is scared, that's when you be greedy. So can you help me understand why now in such a difficult market is the best time to invest in the self-storage? What are your thoughts?

Jonathan: Self-storage is a great asset class. What we find is, is individuals are always looking for the opportunity to get a great return on their investment. Obviously, it's safe to keep your money in a savings account, maybe make one percent, less than one percent. The great thing about self-storage and this particular asset class is, is that you have the opportunity to control your own destiny. If you're a great manager, if you're organized, if you keep the product clean, you're going to attract more individuals and you can raise the rates. Beyond that, the return on investment that you get for a minimal amount and different places that you can actually invest in, it doesn't mean you have to buy the biggest and the best, start small. You can actually take a smaller unit, make sizable improvements, make small improvement. It really depends on your capital and what your vision is for that particular thing. Here at the Storage Acquisition Group, we actually, again, are always looking for opportunities to help people out as far as acquiring and doing different things. But more than anything, we are a source of information. If you have questions, we love to answer questions with due diligence, with the process, third party management, all of those things. That's what we do. And that's why self-storage is the best thing that you can do to invest in.

James: John, thank you so much for that overview. And thank you for everything you do in our industry.

Jonathan: Thank you. Appreciate your time.