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23 Mar 2022

The Use of VR and AR in Self Storage


Jack Raistrick

Union Realtime

Like many industries, self storage has to evolve with the times. The technological advancements which are available or at at least an option, can aid in helping certain aspects of a self storage business. At this current time, some technology options may not be viable for every self storage business, however for the operators who are able to embrace and adopt new technology, they may find a significant advantage in the market. Utilizing Virtual Reality and Augmented Reality are examples of how self storage businesses can stay ahead of the curve.

Virtual Reality (VR) is a simulated environment that may be both similar to or completely different from the real world. VR can be seen in many of life's everyday activities, whether that's in video games, movies, or businesses.

Augmented reality (AR) is a technologically augmented version of the real world that is created via the use of digital visual elements, sound, or other sensory stimuli.

Many people see VR and AR as advantageous technology tools which can be beneficial for many businesses, even self storage.

One way facility managers and operators are able to utilize VR is to help promote their facility. This can be done by having a virtual tour of their facility on their storage website. Having a virtual tour available for customers and potential customers can help them understand what the facility looks like, what security and safety features the facility has to offer and it can ultimately help potential customers determine if they feel the facility is right for them, without even leaving their home!


The introduction of VR and AR in the self storage industry has numerous advantages, including easy online tours of the facility and unit visualization before making a decision. This level of immersive virtual detail encourages quicker decision making, thereby saving time for both the customer and the business. As technology continues to evolve, businesses will continue to find ingenious ways to provide an edge over competitors while also boosting customer satisfaction.

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