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12 Dec 2022

The Self-Storage Profit Maximizer: Part 1 – Truck Rentals


Jack Raistrick

Union Realtime

A self-storage facility can earn you a lot more money than you think; you have foundations for more than just renting out storage units. If you're looking for ways to increase profits at your self-storage facility, you've come to the right place. In this blog series, we'll discuss a number of different ways that you can do just that. In part 1 today, we'll be talking about truck rentals. Many self-storage facilities hire out trucks to their customers so they can move their belongings into storage easier. This is a great way to maximize profits and provide excellent customer service!

Having the option and availability of truck rentals at your facility can be the difference between a potential customer choosing your facility or going to a local competitor; it is a great feature to help you stand out from the crowd. Not all self-storage customers own a truck, meaning they need to hire one in order to get their items into self-storage, especially more oversized items; in fact, 20% of storage users require a truck sellstorageinsider.com It also encourages customers to store a greater quantity of items, resulting in the possibility of them needing to rent out a larger storage unit. If you offer this service, it can be a great source of additional income, and many self-storage customers will be delighted to have this option available.

Another advantage of offering truck rentals is that it allows you to demonstrate excellent customer service to your customers, which can result in increased customer loyalty and retention rates. People like to be looked after, and if you are able to provide them with a truck rental service, it shows that you genuinely care about their self-storage experience. This also helps increase your self-storage facility's reputation, which is essential for successful business growth.

By offering truck rentals, you also create an opportunity for free advertisement. The space on the outside of the truck is a perfect canvas to market your self-storage facility. Ensure the graphics are eye-catching and vibrant and keep in line with your facility's brand. Ensure important information is clearly visible on the truck, for example, location, phone number, website address, and facility's features. This is a great way to increase brand awareness and brand recognition and reach more potential customers.

Moreover, if your self-storage facility is on the side of a busy road, take advantage of your truck advertisement and park your trucks where it is clearly visible. This kind of advertisement can be invaluable and free.

So what is needed? U-Haul, a well-known self-storage company that offers moving truck rentals, has a variety of truck sizes. The U-Haul truck sizes available to rent range from a pickup truck to a 26-foot-long truck, with a total of seven different sizes available in between. It is important to be able to offer a range of sizes, this is so that there are plenty of options available for your customers; although, one sized truck is better than no truck at all!

Truck rentals can be a hassle to manage; you have to maintain the vehicles, such as keeping them clean and tidy, ensuring they are road legal by getting regular oil changes, and checking for any damages. You will also need to hire employees to manage the trucks and handle bookings. But if you can manage these tasks properly, truck rentals can be a great source of additional income for your self-storage facility.

To conclude, truck rentals are a great way to increase profits at self-storage facilities and make it easier for customers. It is an excellent customer service feature that makes your facility stand out from the others in the area. Offering truck hire also provides you with lots of opportunities to advertise; make sure the branding is visible on the truck, and advertise by parking your trucks in view of potential customers. However, remember that you must manage and maintain the vehicles properly.

Follow our blog for the next part of The Self-Storage Profit Maximizer to find out more about how self-storage facilities can increase profits.

Check out part 2 of this series which discusses retail sales, here

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