06 Feb 2022
Video marketing is a powerful tool that can help generate leads and drive growth for your self storage business. Whether you are starting from scratch or looking to improve video marketing efforts, it's important to know exactly what video marketing entails. In this blog post, we'll take a look at some of the major benefits videos offer before suggesting tips on how to create effective videos which your audience will love.
Video marketing can help generate leads for your self storage business. Videos are a great marketing tool as they allow you to be personal and helps the viewer relate to you, which leads to trust.
Videos can help you rank higher on search engines such as Google and YouTube as video content is favoured over text or images.
Video marketing is more than just video production. It's a valuable way to reach your customers and prospects with video content, video advertising campaigns and just general interviews with employees.
Video content is highly shareable on social media with video platforms like Facebook, Instagram, Twitter, Snapchat etc., which can lead to more interest in your self storage company, more traffic heading towards your website and more people knowing about your business.
Videos are in demand these days because they offer an interactive experience with customers - this means a more memorable message is shared with the viewer of the video. Research shows that people remember 20% of what they read as opposed to 80% when watching a video clip. Videos also provide information quickly so viewers don't have to spend time reading through text before gaining any knowledge from it. Meaning that video marketing is a quick and effective way to grab your audience's attention and be able to inform them.
Videos can also be a great team building exercise. This is by including all your staff within the video, which will increase staff morale and provide your video with more of a personal touch whilst also being a fun activity for your employees to participate in.
You can also use video marketing to answer the questions your potential customers may have, this way you're not waiting for them to contact you and are giving them a chance to ask any queries they may have. It's an excellent opportunity that will allow you to make a lasting impression on these people before they've even contacted your company or business.
Have fun! Make your video fun and exciting, be energetic and enjoy yourself, because if you aren't enjoying yourself when making it, the viewers won't be when watching it!
Be informative, you want your video to inform the viewers, whether this is announcing a company update or showing off a new air conditioned storage unit, you want whatever it is you are informing the customer with to be the star of the show!
Tell a story, video marketing is an excellent way to tell the world about your company's journey. This will be engaging for customers as they will feel like they are apart of the journey with you.
Be engaging, talk to the customers, don't talk at them. You want to try and make the customers and viewers feel part of the video and not like you are just trying to sell them something.
Be honest, video marketing is a great way for your customers and potential leads to get to know your business. This could be done through one on one interviews with employees or showing behind the scenes footage of what your company does.
Be creative and be different, video marketing doesn't have to be all about presentations and talking head videos, you can also do things like tours of your facility, quick fire question and answer sessions with staff, a quick guide of the do's and don'ts of self storage.
Show off your company, be proud of your business, be passionate and show off what makes your business better than its competitors, video marketing allows you to portray your emotion, take advantage of this and let your emotion show within the video.
There are many ways to market your company, but one that has been proven time and again is the value of utilizing videos. The power of video marketing has never been more prevalent than it is today and if you want to be competitive in an increasingly digital world, then don't underestimate this powerful medium. Videos can help you increase traffic by driving more shares on social media platforms and improving search engine optimization (SEO). They also provide a great opportunity for lead generation.
