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20 Apr 2021

StorageBlue Founder Alan Mruvka Disrupts Advertising With “Too Much Junk”


ENGLEWOOD CLIFFS, NJ, USA, April 15, 2021 /EINPresswire.com/ -- E! Entertainment Television Founder Alan Mruvka announced the release of “Too Much Junk” a full-length original song and music video now available on all streaming platforms. Produced by Entertainment Division, StorageBlue Music, it features recording artist and reality star Betty Idol. The video not only marks the first foray into a disruptive and exciting new way of advertising for the $40 billion dollar a year self storage industry and is StorageBlue’s first production since launching its Entertainment Division, StorageBlue Entertainment, earlier this year.

Produced by Mruvka and music industry veteran Debra Baum, the video was directed and choreographed by Miami native Cultura, who is known for her work with the multi-platinum three-time GRAMMY Award winner, recording artist Maluma. The music video, alongside its namesake track, focuses on merging lifestyle and pop culture with the self-storage brand, StorageBlue, and introduces a new and innovative way of promoting the self-storage industry in an excitable way through original music and content. The project assembled a 40+ team / crew to successfully execute Mruvka’s vision.

Alan Mruvka, most famous for founding E! Entertainment Television along with producing numerous feature films and hit television series, and currently operates StorageBlue the award-winning self-storage and lifestyle brand, said:

With decades of experience as an entrepreneur, entertainment executive and real estate developer, Mruvka was inspired to combine two booming industries, resulting in the StorageBlue TV Entertainment Division. Specifically, this project is of note, as it marks the launching point for Mruvka in building an entertainment powerhouse in Miami, Florida, where he holds residence. Mruvka’s StorageBlue is the first brand to create a music video specifically engineered to promote a brand, in this case, a self-storage brand.

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