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15 May 2019

Storage Deluxe to Develop 220,000 SF, $50 Million Facility in Brooklyn


New York-based self storage developer Storage Deluxe has acquired a development site in East Williamsburg (Brooklyn) with plans to erect a nearly 220,000 square foot self storage facility.

The company purchased 74 Bogart Street, a single-story warehouse, for $45.5 million and plans to tear down the building and put up a seven-story self storage facility in its place.

The company estimates it will spend more than $50 million developing the property, which will be operated by CubeSmart and likely completed by the fall of 2021.

"We look forward to offering convenient storage options for the growing Bushwick community," Steve Novenstein, Storage Deluxe's co-founder and president, said in a statement.

"Storage is especially important for small businesses, and we expect approximately 40 percent of our customers will come from this sector."

The company just finished a nearly 250,000 square foot development in the Marble Hill section of the Bronx.

Two years ago the city passed rules requiring that self storage facilities secure a special permit in order to operate in industrial business zones, designated areas preserved for manufacturing and industrial businesses. The rules were passed out of concern that storage spaces were supplanting those businesses while creating few jobs.

But developers like Storage Deluxe are free to create new storage spaces outside those zones. Executives at the company say there continues to be strong demand in the city for new locations.

East Williamsburg and Bushwick have seen a surge in residential and commercial development in recent years, driving demand for storage spaces.

"With all the residential and commercial activity, there is a growing need for storage in Brooklyn," said Andrew Ehinger, an executive at Storage Deluxe involved in leasing and acquisitions at the company. "The rule of thumb in the storage business is that within a three-mile radius there's demand for seven square feet of storage per person. In Brooklyn that adds up to millions of square feet of demand, and when you consider supply, there's quite a deficit."

Founded in 1998, Storage Deluxe is a leading self storage developer in the New York City metropolitan area. Headquartered in Manhattan, the company has 65 projects completed and in development, totaling seven million square feet for a total investment in excess of $1.5 billion. Storage Deluxe is a fully vertically-integrated real estate company specializing in acquisitions, development, construction, construction management, property management, asset management, capital formation, and retail leasing.

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