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22 Nov 2022

Self-Storage Marketing: Why You Need To Be On TikTok


Jack Raistrick

Union Realtime

[Self-storage] facilities are popping up all over the country as more and more people are looking for storage solutions. You're missing out on a huge opportunity if you're not using [TikTok] to market your self-storage facility. TikTok has been disrupting the social media landscape ever since it launched in 2016, and it's only getting more popular. TikTok is a short-form video app that allows users to create and share videos. The app is incredibly popular with [Gen Z] users, who make up the majority of its user base. In total, the app has over 1 billion monthly active users, with 138 million residing in the United States (CNBC, 2022). TikTok is one of the fastest-growing social media platforms and is perfect for marketing self-storage facilities. In this blog post, we'll discuss why TikTok is such a powerful marketing tool and how you can use it to promote your self-storage business.

[Marketing] is a vital part of self-storage operations, and social media is one of the most effective ways to reach potential customers. TikTok has become a viral platform for [self-storage marketing] due to its easy-to-use interface and massive user base. Its algorithm allows self-storage companies to post on mass, to the masses, making it a great way to spread awareness about your facility. By creating short, engaging videos highlighting features and benefits, self-storage facilities can easily attract new customers.

Several [real estate] and self-storage industry professionals are using the platform to vocalize their expert views and opinions that reach thousands of people in each video. Creator Tarek El Moussa, a real estate investor, has a following of 366,000 and nearly 4.5 million likes. Another user on the app is Frazier Robison, who owns and operates self-storage facilities and consistently posts regarding the day-to-day operations of self-storage, from tenant disputes to updates on his facility. Frazier has a following of nearly 435,000 and over 14.1 million likes. Along with Frazier and Tarek, industry expert AJ Osbourne posts videos on TikTok, which relate to advice and knowledgeable insights.

TikTok is unique in allowing its users to get creative with its content. Not only can you create and share traditional ads but also fun [video content] like tutorials, reviews, Q&A sessions, DIY projects, product demos, and much more. With TikTok's algorithms giving preference to engaging content, self-storage businesses can create videos that stand out and get noticed. You can also use TikTok to build relationships with potential customers by engaging with their content, sharing your self-storage knowledge in the comments, and responding to questions.

Another advantage of using TikTok is that it's free! There are no upfront costs associated with marketing on this platform, allowing businesses to maximize their budget while still getting high levels of engagement from their campaigns.

With its large user base and easy-to-use interface, TikTok presents self-storage businesses with a unique opportunity to engage with potential customers. By creating short, engaging videos highlighting your self-storage facility's features and benefits, you can easily attract new customers while staying within budget. So don't wait – start taking advantage of all that TikTok has to offer today!

Sources - CNBC

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