radius logo
blog graphic

13 Mar 2023

Self-Storage Marketing Strategies: Referral Marketing


Jack Raistrick

Union Realtime

In the latest installment of ‘Self-Storage Marketing Strategies’, we take a look at referral marketing and how you can use it within your self-storage marketing strategy to benefit your self-storage business. The article will dissect what referral marketing is, explain how to create a successful referral marketing program and provide examples of current self-storage businesses who utilize a successful referral marketing scheme to help with their self-storage marketing.

What is referral marketing?

Referral marketing is a form of marketing that utilizes your currency customer base. It is very similar to ‘word of mouth’ however there is an incentive for the current customer involved if they refer someone who then becomes a customer, and usually the friend that is referred will get a discount as well. The incentives can be anything which benefits the current customer and new customer. Referral marketing can be an integral part of your self storage marketing strategy, as it encourages your customers to openly speak about your self storage facility and discuss the positive features and benefits surrounding your business.

With competition within the self-storage industry as fierce as ever, referral marketing is an important part of anyone's self-storage marketing strategy.

The benefits of referral marketing

Within self-storage marketing, you may find that you are spending what may seem an atrocious amount of your marketing budget, with little success to show for it. However, when utilizing a successful referral marketing campaign, you may see that this strategy is merely a drop in the ocean in your self-storage marketing budget.

How to create a successful referral marketing program for self-storage businesses

Define your target audience and referral incentives

Then starting a referral marketing program within your self-storage marketing strategy, the first thing you need to do is define your target audience and decide your referral incentives.

Implement referral tracking and measurement tools

You will need to keep track of the performance of the referral marketing programme, so ensuring you have a plan in place to track the effectiveness of the programme is essential.

Utilize multiple channels to promote the program

Promoting the referral marketing program is crucial to the success of the campaign.

Engage with and reward referrers and referred customers

Engaging with and showing appreciation to the new and existing customers is vital for your customers to feel valued.

Continuously evaluate and optimize the program

It is important to continually evaluate and improve the marketing program.

Examples of successful referral marketing programs in the self-storage industry

Public Storage Canada: “It pays being friends”

American Self Storage: “You Deserve Credit”

CubeSmart: “Discount storage”

Final Thoughts

This article has demonstrated the value in referral marketing and why it should be implemented within your self-storage marketing strategy.

Other Articles