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Self-Storage Marketing Strategies: Discount Marketing

20 Mar 2023


Jack Raistrick

Union Realtime

The right marketing strategy is vital for self-storage businesses to survive and thrive. Your self-storage marketing strategy is the key to gaining new customers and fostering long-term relationships. With the right self-storage marketing strategy in place, you will be able to create awareness of your brand and the services you offer and build trust with the local community, which all play an essential part in increasing your revenue growth! This series has examined creating an online presence, content marketing, email marketing, and referral marketing. This article will cover special offers, also known as discount marketing, focusing on the benefits of offering special offers, the types of special offers you can provide, how to implement your special offers, and examples of successful special offers within the self-storage industry.

The Benefits of Providing Special Offers

Providing special offers and focusing on discount marketing can benefit all different factors of your self-storage business, from customer engagement to standing out from the competition. If correctly utilized, providing special offers can excel your self-storage business.

Types of Special Offers

There are a variety of different special offers that you can utilize at your self-storage facility:

Offering a ‘percentage off’ discount is a well-known special offer businesses continuously use.

Offering a free rental period to your customers may be the enticing offer that gets them to sign on the dotted line.

Coupon codes can be a great way to increase your email database.

A great way to incentivize retail sales at your facility is to offer a ‘buy one get one free’ deal on certain items, such as boxes.

Check out a recent article within the Self-Storage Marketing Strategies series that solely focuses on referral marketing and how you can utilize it to benefit your self-storage marketing strategy

Implementing Special Offers

How you implement your special offers can be the key to them being a success or failure.

Final Thoughts

This article has discussed the effectiveness of discount marketing and why you should implement it at your self-storage facility and within your self-storage marketing strategy. The article has defined the benefits of discount marketing, from increased revenue to customer engagement. The types of special offers and the best practices involved in implementing them at your self-storage facility have been thoroughly discussed. Finally, the article provided two successful industry examples of discount marketing. Overall, discount marketing is an effective strategy to utilize to increase brand awareness and revenue.

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