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13 Feb 2023

Self-Storage Marketing Strategies: Creating A Strong Online Presence - Part 1


Jack Raistrick

Union Realtime

In today's digital age, having a strong online presence is essential for any self-storage business looking to attract new tenants and stand out in a competitive market. As of January 2022, the United States had over 307 Million internet users (Statista.com). With more and more consumers searching for storage solutions online, a professional website optimized for search engines and mobile devices is a must. Additionally, utilizing social media, online listings, and reputation management tools can help to increase your online visibility and build trust with potential tenants. By creating a comprehensive and effective online presence, self-storage facilities can reach a wider audience, establish their brand, and ultimately drive more business. This article will cover the key elements listed and provide the necessary steps to create a strong online presence and help improve your self-storage marketing.

This article will be in 2 parts, with the full article covering the following key elements -

Part 1 will focus on -


A strong website is a foundation for an effective online presence; here are tactics that can be implemented to create a valued website and help increase your online presence:

Social Media

Social media can be a valuable tool for self-storage businesses looking to create a strong online presence. Here are a few ways self-storage businesses can utilize social media to reach potential tenants:


Improving Search Engine Optimization (SEO) can help your self-storage business increase its online visibility and reach potential tenants more effectively. Here are a few ways to improve SEO for your self-storage business:

Part 1 of this article has discussed how you can create a valuable online presence by utilizing your website, social media, and SEO. By following these tips, you can effectively reach potential tenants and build a successful self-storage business.

In Part 2, we will explore online listing, reviews, mobile optimization, and analytics.

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