In today's digital age, having a strong online presence is essential for any self-storage business looking to attract new tenants and stand out in a competitive market. As of January 2022, the United States had over 307 Million internet users (Statista.com). With more and more consumers searching for storage solutions online, a professional website optimized for search engines and mobile devices is a must. Additionally, utilizing social media, online listings, and reputation management tools can help to increase your online visibility and build trust with potential tenants. By creating a comprehensive and effective online presence, self-storage facilities can reach a wider audience, establish their brand, and ultimately drive more business. This article will cover the key elements listed and provide the necessary steps to create a strong online presence and help improve your self-storage marketing.
This article will be in 2 parts, with the full article covering the following key elements -
- Social Media
- Online Listing
- Mobile Optimization
Part 1 will focus on -
A strong website is a foundation for an effective online presence; here are tactics that can be implemented to create a valued website and help increase your online presence:
- Credibility - A professional, well-designed website helps to establish your self-storage business as credible and trustworthy in the eyes of potential tenants. It shows that you take your business seriously and are committed to providing high-quality storage solutions.
- Information - Your website is an excellent place to provide in-depth information about your self-storage facility, including unit sizes, available amenities, pricing, and location and contact information. This information helps potential tenants make informed decisions about whether your facility fits their needs.
- Convenience - With online reservations and contact forms, a website makes it easy for potential tenants to get in touch with your business and secure a storage unit. This can help to streamline the rental process and increase the number of tenants you attract. After all, you don't want to make it a challenge for customers to rent a unit from you!
- Marketing - Your website can be a powerful marketing tool, allowing you to reach a wider audience and promote your self-storage facility to potential tenants. You can use your website to share information about promotions, special offers, and other essential updates.
- Search Engine Optimization (SEO) - A well-optimized website can increase your visibility in search engine results, making it easier for potential tenants to find your business when searching for storage solutions in your area. To ensure your website is optimized for SEO, include relevant keywords in your page titles and descriptions and throughout the content on your site. You can also use Google My Business to help improve your local search ranking and make it easier for potential tenants to find your self-storage facility.
- Mobile Optimization - With more and more consumers using their smartphones to browse the web, ensuring your website is optimized for smaller screens is essential. This will ensure that potential tenants can easily find and access information about your self-storage facility, regardless of their device.
Social media can be a valuable tool for self-storage businesses looking to create a strong online presence. Here are a few ways self-storage businesses can utilize social media to reach potential tenants:
- Build Your Brand - Social media is an excellent platform for establishing a strong online presence. You can create a recognizable and memorable brand identity by consistently posting updates, photos, and videos related to your self-storage business.
- Engage with Your Followers - Social media allows you to engage with your followers and build relationships with potential tenants. Respond to comments, answer questions, and share relevant content to keep your followers engaged and interested in your self-storage business.
- Promote Special Offers and Promotions - Social media is a great platform to promote special offers and promotions, such as discounts on rental rates or special pricing for long-term tenants. This can help you attract new tenants and retain current ones.
- Share Customer Stories and Testimonials - Social media provides an opportunity to showcase the positive experiences of your current tenants. Share customer stories and testimonials to build trust and credibility with potential tenants.
- Highlight Your Facility - Share photos and videos of your self-storage facility and the services you offer. This can help potential tenants get a better idea of your business and what sets you apart from other self-storage facilities in the area. Monitor Reputation - Use social media to monitor your online reputation and respond to any negative comments or feedback professionally and constructively. This can help to build trust and credibility with potential tenants.
Improving Search Engine Optimization (SEO) can help your self-storage business increase its online visibility and reach potential tenants more effectively. Here are a few ways to improve SEO for your self-storage business:
- Conduct Keyword Research - Research the keywords and phrases that potential tenants are using to search for self-storage facilities in your area. Use these keywords in your website content, meta tags, and alt tags to increase your relevance to search engines.
- Optimize Your Website Content- Ensure that your content is optimized for search engines and users. Use descriptive and keyword-rich headings, write high-quality and informative articles, and include meta descriptions for each page.
- Use Structured Data - Implement structured data on your website, such as schema markup, to help search engines understand the information on your website and present it in a more organized and helpful way in the search results.
- Build Backlinks - Backlinks from other reputable websites can help to improve your website's authority and search engine ranking. Reach out to other businesses in your area and consider guest posting on relevant websites to build high-quality backlinks.
- Make Your Website Mobile-Friendly - With more and more consumers using mobile devices to browse the web, it's important to make sure your website is optimized for mobile devices. A mobile-friendly website can improve your search engine ranking and provide a better user experience for potential tenants.
Part 1 of this article has discussed how you can create a valuable online presence by utilizing your website, social media, and SEO. By following these tips, you can effectively reach potential tenants and build a successful self-storage business.
In Part 2, we will explore online listing, reviews, mobile optimization, and analytics.