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10 May 2019

Maximize Your Revenue and Enhance Operations with Customer Data

author

Jon Loftin

Vice President

The world is more connected today than ever before. Cloud-based services have been around so long that universal accessibility at the tips of your fingers is no longer considered a perk, but a basic expectation. This perpetual connectivity not only serves the needs of consumers, but is a tool companies have long leveraged to their benefit.

We constantly provide feedback on how we use the items we buy – whether we intend to or not. When you ask Alexa for tomorrow’s weather forecast, open an app on your phone or stream a Netflix movie – you’re sending valuable data to merchants that will help inform their business strategies.

Data is an asset in any successful business. The self storage industry is no exception. Operators already utilize this type of behavioral data to determine sites for new-builds, and more and more facilities have begun to invest in revenue management systems that rely on data to optimize operations.

A critical link is missing from the equation – data that identifies how customers actually utilize self storage.

The self storage industry has traditionally used older, PC-based systems to control tenant access to properties. This results in a data dead end – or, at best, a cumbersome process to move data manually every 30 days.

Cloud-based access control re-invented self storage access control in early 2018 with the introduction of CIA (Centralized Intelligent Access). CIA was the first component of OpenTech IoE, an intelligent platform of smart connected self storage solutions built with an open API to support the integration of any software or application. Facilities with CIA gain access to the OpenTech IoE Control Center, where operators can gain insights into their renters’ behaviors and streamline business operations with real-time data visualization and reporting.

The primary benefits and features include:

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