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14 Jun 2022

Marketing Your Storage Facility Without Spending a Dime

Jack Raistrick

Union Realtime

Traditional marketing costs may mount up quickly when it comes to self-storage facilities. It's time to think outside the box and come up with a unique strategy to market your self-storage facility without spending a dime! We'll look at how self-storage businesses can promote themselves for free using social media. Social media is a fantastic tool to get your business seen by potential customers. With so many social networks accessible today, you should have no trouble finding one that suits your needs

Social Media Marketing

First, let's clarify what social media marketing is and how it works. Social media marketing, also known as SMM or social networking, is a promotion process through social media networks such as Facebook, Twitter, and LinkedIn. The purpose of SMM is to create content that users will share with their social network to help promote your self-storage business.

When deciding what networks will work for self-storage companies, there isn't any wrong answer. It's important to consider what your target market is using. TikTok or Instagram would be a great place to start if you're looking to attract college students. If you want to target businesses, LinkedIn would be a better fit. The most important part of social media marketing is creating shareable, exciting content and adding value.

Why use social media for your self-storage business?

Well, first and foremost, it is free! And we all know that marketing can be costly. If done correctly, social media can be a powerful tool to reach new self-storage customers without breaking the bank.

Another great reason to use social media is that it allows you to get creative with your content. You're not limited to text or images; you can also create videos, infographics, and blogs. This type of content is known to be more engaging and can help you reach a larger audience.

The most important part of marketing your self-storage facility on social media is to be able to create value for your customers. When you post helpful, informative or entertaining content, you are more likely to attract engagement, which will help promote your self-storage business.

Lastly, social media is a great way to connect with your target market on a personal level. It allows customers to get to know your self-storage business on a deeper level and builds trust between you and potential self-storage customers.

How to use Facebook, Twitter, Instagram, LinkedIn, and Youtube to market self-storage facilities

Facebook allows for interaction with customers, advertisement, and information. It's perfect for self-storage businesses to post about their sales, specials, and promotions. Facebook also allows customers to leave reviews, so it's a great way to build social proof for your self-storage business.

Linkedin is a site that's perfect for self-storage businesses to connect with other businesses. It's a great way to build relationships and get your self-storage business known in the industry. You can also use LinkedIn to post articles, videos, and infographics about self-storage tips, tricks, and information.

Twitter is a social media platform that allows for quick updates and announcements about your self-storage business. The character limit on posts is perfect for self-storage businesses that want to make announcements without writing a novel. Twitter is also beneficial because it allows customers and followers to easily share your content with their social network and get in touch with your businesses quickly and efficiently.

Instagram is a visual platform that self-storage companies can use to post pictures and videos of their facility, staff, and customers. It's perfect for giving potential customers a behind-the-scenes look at your self-storage business. Instagram is also great for showing off your deals and promotions along with self-storage industry news or stories.

Youtube is great for posting self-storage industry news stories and tips and tricks videos. It's perfect for self-storage businesses to create helpful content that potential customers can watch and learn from. Youtube is also a great place to post behind-the-scenes videos and footage of your self-storage business.

Tips to help market your company on social media

Don't forget about your accounts

The most common mistake that businesses constantly make with their social media accounts is that they neglect them. The self-storage industry is very fast-paced, and sometimes it feels like you can't keep up with all the changes happening, but this neglect of your online account will only hurt you in the long run. People will question if the business is still operating, and they will question the reliability of the page and, consequently, the reliability of your business.

Final thoughts

In 2020, over 231 million people in the United States were using social media. This illustration of social media's power demonstrates that it is a cost-effective way for self-storage facilities to advertise and market their spaces. Whilst also enabling constant communication with customers and creating an easier way for customers to be in contact with your business.