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11 Jun 2024

Hybrid Self-Storage Management: The Best of Both Worlds


Brett Copper

Director of Business Development/Partner - Copper Storage Management

The self-storage industry is transforming toward hybrid self-storage management solutions in an era defined by a desire for flexibility and efficiency. As [the demand for storage space rises](https://www.census.gov/library/stories/2024/01/self-storage-industry.html), facility owners seek innovative ways to streamline operations, enhance customer experience, and optimize resource utilization. Hybrid self-storage management offers a seamless blend of remote technology and onsite expertise tailored to meet the diverse needs of modern storage facilities. It allows investors to drive down costs while optimizing customer satisfaction, and its dynamic approach leverages the strengths of remote automation and personalized customer service.

The Advantages of the Self-Storage Hybrid Management Model

Due to varying market conditions, self-storage facility owners should consider using self-storage hybrid management. A hybrid model can provide onsite support, as someone must be present more frequently because of the site size and daily traffic. Self-storage hybrid management models offer a dedicated storage concierge who can take care of tasks such as weekly onsite maintenance, interacting with tenants, facilitating the rental process through the website or call center, showcasing available units to potential tenants, and contributing to grassroots marketing efforts. This model ensures efficient operations and enhanced customer service. While it may only be suitable for some facilities, Copper Storage Management can assist owners in making an informed decision.

Optimizing Operations with Hybrid Self-Storage Management

Copper Storage Management empowers facility owners to easily monitor and manage their operations remotely by using cutting-edge technology, such as advanced security systems and cloud-based management platforms. From real-time access control to automated inventory tracking, our solutions streamline day-to-day tasks, freeing valuable time and resources for more strategic initiatives. Of course, sometimes, hands-on maintenance or security updates are necessary. When they do occur, Copper Storage Management handles these needs.

Strategies for Enhancing Customer Experience

While technology is pivotal in driving operational efficiency, the human touch sets exceptional self-storage facilities apart. Our hybrid approach ensures that tenants receive personalized attention and assistance whenever needed, whether through virtual consultations or responsive customer support, online or through our call center. By fostering a sense of trust and reliability, we help elevate the overall customer experience, promoting long-term loyalty and satisfaction. Customers do not have to wait in long lines or worry about open hours. They will have access if and when needed, which is ideal from an experience perspective.

Hybrid Self-Storage Management Case Study

One of Copper Storage Management’s facilities is located at 21 Terminal Way, Norwich, CT 06360. The site spans 35,000 square feet and comprises 348 units, offering a variety of storage solutions to meet different needs. Positioned in a strategic location, our facility serves the Norwich community and surrounding areas, providing accessible and secure storage options for both personal and business use. Both the Client and Copper Storage Management felt the hybrid model was the best solution for this facility. We interviewed our Client to gain further insight on how the hybrid management model has allowed them to drive occupancy and improve the tenant experience.

Q: When did you acquire the facility? A: May 2022

Q: How many facilities do you own? A: 16

Q: How has the hybrid management model improved your business (having someone on site to perform daily tasks)? A: We have someone onsite full-time at this facility, which has greatly benefited our operations.

Q: What about the hybrid management model do you like? A: The team is able to quickly clear unrentables, able to make sure the facility is clean, answer questions from tenants and rent units on site to potential tenants.

Q: Would you recommend that other owners try the hybrid model at their facility? A: There are certain facilities that I feel it’s necessary but not at all of them. If you face issues with vagrancy, cleanliness, etc., it can be a great help.

Q: What do you like about the remote management model? A: Remote management offers cost savings that allow for spending on other improvements.

Scaling Your Self-Storage Business?

Copper Storage Management offers scalable solutions that grow with your business, whether managing a small boutique facility or a sprawling storage complex. Our modular approach allows you to customize your management package based on your specific needs and budget, ensuring you only pay for the required services. From basic remote monitoring to comprehensive facility management, we provide flexible options that adapt to your evolving needs, enabling you to stay agile and competitive in a rapidly changing market. Contact us today to learn how our hybrid management approach can transform your storage facility.

Copper Storage Management was created in 2019 by the Copper family. Bob Copper and his son Brett Copper have spent their entire careers in the self-storage industry. Copper Storage Management offers maximum convenience and service through a fully remote business model, cutting the costs of part-time or full-time on-site storage managers. Copper Storage Management is committed to the success of its customers by streamlining a multitude of services and operations.

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