06 Jun 2022
As we all know, the self-storage industry is a competitive one. As the demand for storage units rises, so does the number of new facilities opening up to meet it. With this increase in supply comes an increasing sense of fierce competition between facilities across the country. It’s important that you stand out from your competitors and show customers why they should choose your facility over others. In this blog post, we’ll talk about how you can go above and beyond for your clients without breaking the bank, and how doing so can ultimately help your business succeed.
A personalised welcome message goes a long way in making your customers feel valued. You can include their name in the message and a short note thanking them for choosing your facility. This simple gesture shows that you care about your customers and are willing to go the extra mile to make them feel welcome. Not only are you adding a personal touch to their experience, but you are also expressing your gratitude for their business.
This sounds simple enough. Well, it is! Saying hello, asking how their day is going or even just striking up a conversation shows customers that you are interested in them as people, not just as another number. This simple act of engaging with your customers personally will make them feel appreciated and valued, which is integral when wanting to build customer relationships and increase the likelihood of long term customer loyalty.
Keeping your customers updated with what’s going on at your facility shows that you care about their storage experience. This could be as simple as sending a monthly email newsletter with tips for storing their belongings or letting them know about any changes or updates to your facility. However, keep in mind that you don’t want to spam your customers’ inboxes by sending updates too often.
Offering self-storage tips shows customers that you are invested in their belongings and want to help them keep their items safe. This could be anything from helpful articles on your website or blog to sending out monthly emails with storing tips specific to the season. By providing this valuable information, you are not only helping your customers, but you are also positioning yourself as an expert in the self-storage industry. Offering advice will reassure the customer that your self-storage facility is well-run and that your customer service is second to none. After all, customer service can make or break a business, especially in the competitive self-storage industry.
One way to set your self-storage business apart from the competition is by offering additional services that they may not be expecting. For example, if you’re located in a hot climate, you could provide free water and ice to customers during the summer months. This small act of kindness can go a long way in making your customers feel appreciated, and it may even encourage them to refer others to your business.
Sending your loyal customers birthday cards will show them that you think of them and appreciate their business. This is a great way to show your customers that they are more than just a number to you, and it will help you build stronger customer relationships with them. Not only that, but it’s also a thoughtful way to market your business as it shows that you are willing to go above and beyond for your customers.
This article has demonstrated that you can go the extra mile for your self-storage customers, and you don’t have to break the bank. From providing free water to kick-starting their experience with a personalised welcome message, these small acts of kindness will make your customers feel appreciated and help you build strong relationships with them. By providing these simple services to your customers, you are sure to make a lasting impression on them and encourage them to use your self-storage facility again and even refer their friends and family members. So, what are you waiting for? Start going the extra mile for your customers today!
