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10 Jun 2022

Community Cultivations #2 - Working Smarter, Not Harder & The Myth Of Verification


Danny Freeman

Union Realtime

It’s the month before you’ve got a shiny new announcement coming out or before you’re about to launch your latest product, you’re sat wondering how to make the best impact and attract the most online attention to the new release, so in your haste you overcomplicate things with an in-depth ten step seemingly faultless marketing and promotional plan - ditch the plan, it’s time to make life easier, for yourself and everyone else.

Working Smarter, Not Harder

One of the biggest mistakes that we see brands making when it comes to their social media promotion tactics is when they create several steps for a potential consumer to follow, when one would suffice. The bottom line here is that when people are scrolling through their socials, either on their phones or on a PC, people are lazy - so knowing that, you want to give them the minimum number of steps to get the result that you want as humanly possible.

For instance, if you’re posting a new piece of content or an content update on your grid on Instagram, instead of posting something like “go check out our latest post” on your story and hoping that will entice people to go and check it out - literally re-post/share the grid post itself to your story - then you maximize the chances that people will see it.

Another example - let’s say you’re creating a new video for TikTok or Instagram and you want to create a captivating and authentic piece of content - you do not want to overcomplicate it.

The Myth Of Verification

That coveted and elusive blue tick, we see it everywhere, all the time on every social media platform. Celebrities have it, heads of industry have it, media figures have it, even businesses and brands have it - but what does having it actually mean?

For starters, it does close to nothing to boost your content engagement, so if you’re on average seeing between 30-50 likes on your posts and hoping that getting a tick will suddenly wave a magic wand causing you to start seeing 100+ likes on every post, then you’re in for a very rude awakening.

If you’re hoping that your follower count is suddenly going to shoot up by the thousands overnight, you can also forget that - that is not going to happen. However, if you’re looking to boost your brand’s public credibility and sense of reliability, that little tick can make all the difference.

Verification will also give you a head-start when it comes to messaging other members of the ‘blue tick club’ (other notable accounts with verification), putting your DM ahead of others in the queue without one. It is also a known fact that verified accounts, even those below the 10K range are quite often given brand partnerships and endorsements, more regularly than their tick-less counterparts.

We recently launched a community space for our property management platform ManageSpace using the third party provider Circle - here we utilise methods mentioned in these monthly articles and more on a week by week basis, you can check that community out if you are interested in doing so here.

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