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19 May 2022

Community Cultivations #1 - Standing Out & Maintaining Ownership Of Your Brand’s Community


Danny Freeman

Union Realtime

In an age where everybody is vying to get their brand noticed online, competition is sky high, most digital markets are increasingly oversaturated and the overall level of ‘noise’ across social media continues to get louder and louder until it becomes virtually deafening - the two key questions are; how do you make your brand stand out & how do you maintain ownership of your community?

Standing Out

The first thing to realise is that there is a huge difference between making your brand stand out ‘just for the sake of it’ and making it stand out ‘for a purpose’, because whilst the former may raise some eyebrows and start a few new comment threads about you, the latter will create a call to action and potentially even may serve one or more of your brand’s goals.

Maintaining Ownership

When it comes to your digital identity, maintaining ownership of your community is vital to the success and shelf-life of your brand.

Given this kind of scenario, one of the best things you can do besides building your own platform from scratch (which can very quickly become both time and finance intensive) is to create and maintain a contacts database or mailing list.

Additionally to this, there are also third party hosting platform options well away from the main social media giants and their restrictive algorithms.

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