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28 Jul 2022

Closing Walk-In Sales At Your Self Storage Facility

Jack Raistrick

Union Realtime

Closing walk-in sales at your self-storage facility can be challenging, but it's important to remember that every customer is different. Some customers may be price-sensitive, while others may be more interested in convenience or security. It's important to tailor your sales pitch to each individual customer in order to close the sale. Missing out on one walk-in sale can be the difference between a profitable month and a loss. This blog post will give you some tips on how to close more walk-in sales and increase your revenue!

First and foremost, you must ensure that your facility is being recognized. Whether this is done online or in person, making sure that your facility is noticeable is essential for success; here are three steps you can take:

1) Increase your online look and accessibility

Being visible online will increase the credibility of your facility. A good website will help your company to become noticed more and recognized. Information is key, make sure there is plenty of it regarding your facility, such as directions, address, prices, sizing, opening times, telephone numbers, and other contact details. Also, pictures are a great way to show customers what they can expect from your facility. Having a credible website will improve the customer's point of view of the credibility of your actual storage facility which will increase the chance of walk-in customers.

2) Curb appeal

Curb appeal is the first thing customers see when they pull up to your facility. It's important to make sure that the outside of your facility is well-maintained and looks appealing. This includes things like keeping the grass trimmed, weeds pulled, and trash picked up. It's also important to make sure that the exterior of your building is in good condition and is well-lit. After all, how can people put their faith in you to take care of their belongings if you can't even take care of your own building? These are all things that potential customers will notice and will help them to make a decision about whether or not they want to rent from you.

3) The interior

Your facility's interior is just as crucial as its exterior. The inside needs to be clean, well-lit, and orderly. Customers should feel safe walking throughout your facility. This calls for you to check for any potential trip hazards, clear the aisles, ensure that the lighting is sufficient, and clear all mess and rubbish.

Closing the sale

Now comes the fun part, closing the sale! Walk-in customers are your best opportunity to close a deal. They haven't already signed up for storage, so you have their attention, and they're eager to make an informed decision about where to store their belongings. With that being said, it's important not only what you say but how you present yourself. Make sure you are looking professional; you want to present yourself in a way that shows trust; if the customer feels they can trust you, that's one step closer to the sale.

Engage them in conversation and focus on their needs

Engaging in conversation with the potential customer is vital; you want to find out what their needs are so that you can offer a solution. It's important to make them feel you're genuinely interested in helping them and that you care about finding the best storage solution for their belongings.

Be knowledgeable about your product

Customers like to know they're in good hands when it comes to self-storage. You need to be confident and knowledgeable about your product; if you don't believe in your product, then the customer won't either. Be sure to know the ins and outs of your storage facility so that you can answer any questions the customer may have.

Sell the benefits, not just the features

If you want to close a sale, you need to sell them how your facility will benefit them and their situation. This is why asking questions is integral. Show your facility's strengths, including its location, security features, cleanliness, or other amenities. Remember that not all self-storage facilities are created equal, so you need to highlight the benefits that will interest your potential customer to your facility.

Final thoughts

This blog has demonstrated tips on how to close walk-in sales at your self-storage facility. The final step to securing walk-in sales is asking customers what they are looking for. This will help you provide them with a solution that fits their needs and wants. Customers want solutions tailored specifically for them, so make sure you're engaging in conversation with everyone who walks through your front doors while also showing off all the great perks of renting from your facility.